World Cancer Day – Brand Guidelines

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2022-2024 Campaign Guide of World Cancer Day
Campaign idea of 2022: Close the care gap

What do we mean by Close the care gap?

We mean: Cancer is a disease that affects everyone.
But very often, who we are and where we live determine the level and quality of the care we receive, not the care we need.

What do we mean by “inequity”?

In healthcare, inequality refers to the uneven distribution of resources. By contrast, inequity means unjust, avoidable differences in care or health outcomes. The difference may seem subtle, but closing the cancer care gap isn’t about simply providing everyone with equal resources. One size doesn’t fit all and every challenge demands a different solution. Equity is about giving everyone what they need to bring them up to the same level.

So, ‘Close the care gap’ is a reminder that we are all entitled to the fair, equitable cancer care we need.
And that’s why we’re working towards the common goal of creating a world where everyone has the same opportunity to enjoy the healthiest life possible.

Objectives Of The Campaign:

  • Raise awareness of the inequity problem
  • Inspire people to take action
  • Demand that everyone be treated fairly and according to their needs
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Attribution

The source of this flipbook:
World Cancer Day – Brand Guide – English (2022). UICC. https://www.worldcancerday.org/materials#1176

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