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You have to fight for a great dream. This is equally true of a bold vision. The next victory is rarely handed to you on a plate. First, you often have to combat other forces: resistance (even opposition), conventions and fossilized ways of thinking. Whatever you are fighting for or against, without passion, perseverance and a certain edge it is impossible to achieve anything. Ferry Porsche gave everything for the sports car of his dreams. That dream came true not because he hesitated, sat on the fence or had luck on his side. It was because he excelled himself. This attitude is in every Porsche that we’ve created since 1948. It’s there in the smallest part and in every race we’ve won. It’s also found in every idea. That’s because our engineers are not satisfied with 100 percent. It’s because they fight.
They fight for that one crucial percentage point more. For the one second that means the difference between triumph and despair. For the ‘Dr. Ing.’ in our company name and for the chance to stir the passion for the sports car time and time again. For us, it has never been just about extra horsepower. It is about packing in more ideas per hp. Making engines more efficient, not bigger. Design that follows principles, not fashion. Sports cars you can drive every day. When all these factors align, we call it Intelligent Performance. The core of the Porsche brand. And its future. That is what we are fighting for. Every day like the first. For a dream that will always make hearts beat faster.
Great eminence does not come from making grand statements. Sometimes a single appearance suffices. For the 911 Turbo, this occurred at the 1974 Paris motor show. This vehicle’s power and presence proved to be a sensation. In times of an oil crisis and automotive restraint, Porsche showed uncompromising attitude. Based on a systematic approach. With the first production turbocharged sports car. The world held its breath. And does so whenever a new 911 Turbo makes its debut. And it’s the same this time. Once again, our engineers have achieved something really special. Staying true to the 911 Turbo and its resolute lineage of development – and yet simultaneously reinventing it. How so? Well, the design retains its distinctiveness. In terms of the details, however, there is a touch more precision, power and aggressive attack.
We also turned the ostensibly unsurpassable performance potential of the 911 Turbo up a notch. With the new Connect Plus module, the 911 Turbo explores new avenues in digital. Essentially, it’s a sports car. But not just any sports car. For us, it will always be the sports car. The perfect expression of our brand and engineering philosophy. A combination of breathtaking performance and intelligent efficiency. And so it still holds true that the 911 Turbo is no end in itself. It is an idea that embodies one thing above all else: longevity. For us, strong performance in the future is just as important as here in the now. Past, present, future: the 911 Turbo is a vehicle with looks that leave us speechless. Quickening the pulse of time. Without gimmicks. Without taking over the limelight. Without needing to be loud. The fact remains that many may shake the throne, but there can only be one upon it.
We never simply follow trends – we outdo them and always have. This allows us to appeal to people’s hearts as well as their heads. Countering the ordinary with the extraordinary. And that which is fleeting with endurance. That is the way we do things. The Porsche way. A case of refining the ingredients rather than changing the recipe. Examples on the 911 Turbo include the new front section with its equally new front lights, as well as the black air blades. Powerful design serves to emphasize the vehicle’s dynamism. LED headlights with four-point daytime running lights are part of the standard specification of all models. The door handles are integrated into the vehicle even more harmoniously than before, while the forged wheels have become more intricate. To the rear, the rear lid grille with vertical slats attracts admiring glances.
As do the three-dimensional taillights, the reflector units integrated into the air outlets and the powerfully shaped twin tailpipes.Each innovation has the effect of making the 911 Turbo very precise, focused and honed. Of course, the same applies to the Cabriolet version too, with its lightweight yet nevertheless exceptionally stable fabric roof with supporting elements made of magnesium. The interior is just as dynamic as the exterior, thanks to, among other features, the next-generation steering wheel. Making the emotions associated with motorsport tangible, the new GT Sport steering wheel is derived from the 918 Spyder super sports car. It comes with gearshift paddles for ergonomic gear changes, a MODE switch for four different driving modes and, as an option, multifunction controls. The 911 Turbo models: pure unadulterated Porsche. Stylistically, this is the direction we pursue. Our true face. Sporty. Distinctive. Bestowing a glimpse of eternity.
