Porsche_int 911_2016-3

The dream of the sports car.

A big dream has to be fought for. And so doesThe dream of the sports car. a bold vision. The next victory? Rarely does it simply fall into our lap. Often though, there are innate factors we must fight against: resistance, conventions, and rigid patterns of thinking. Whatever we fight for or against, nothing is achieved without passion, grit and determination. Ferry Porsche gave everything for the sports car of his dreams. His dream came true. Not because he hesitated, dwelled or got lucky. Because he went that extra mile. This attitude is in every Porsche that we’ve created since 1948. It’s there in the smallest part and in every race we’ve won. It’s also found in every idea. That’s because our engineers are not satisfied with 100 %. It’s because they fight. They fight for that one crucial percentage point more. For the one second that means the difference between triumph and despair. For the ‘Dr. Ing.’ in our company name and for the chance to stir the passion for the sports car time and time again. To us, it’s never been about extra horsepower alone, but about more ideas per hp. It’s about engines that are more efficient, not bigger. It’s about a design that follows principles, not trends. It’s about sports cars that can be driven day in, day out. It’s only when all these things come together that we can talk of Intelligent Performance – the core of the Porsche brand, and of its future. This is what we are fighting for. Just as we did on day one. We are fighting for a dream that will forever be in our heart.

An innovation is a tradition,

forever being sharpened to look brand new.

Design.

The design of the 911 shows where we come from and where our roots are. But it also shows the direction of our thinking and how we see the future. The design language, proportions and contouring follow the 911 tradition: with wings that are higher than the front lid; with headlights that are bulging and round; with a roof line that slopes down towards the rear over tapering side windows. The overall appearance is low, wide and sleek. Sports car proportions that originated on the racetrack.

An icon? Certainly – but only because we continue its development. Our designers focused on making the new 911 appear even more precise, and by doing so they created the blueprint for its future. With a new lighting design and characteristic four-spot LED daytime running lights, which have now been incorporated into the Bi-Xenon main headlights. With direction indicators that are even slimmer than they were before. For a Porsche that is recognisably a 911, even from a distance.

The front has been reshaped for an even sportier look. The air intakes are larger, the design is even more succinct. In the side air intakes, new active air intake flaps control aerodynamics and cooling performance as required. In summary: the new 911 shows plenty of bite from the front. And the future has whetted its appetite.