Culture and Psychology (Worthy, Lavigne and Romero)

Culture is one of the most powerful forces in the world. It shapes how we make sense of our world, how we express ourselves and how we understand and relate to others. In this textbook we introduce cultural universals and culturally specific constructs in psychology. This textbook was created for an undergraduate course that appeals to psychology majors and non-majors because it meets several general education and transfer credit requirements.

Describe

Psychologists describe the behavior of humans and other animals in order improve our understanding of the behavior and get a sense of what can be considered normal and abnormal. Psychological researchers use many different methods to help describe behavior including naturalistic observation, case studies, and surveys. After describing behavior, it is easier for psychologists to understand and explain the behavior.

Explain

This goal involves determining the causes of behavior. Psychologists try to understand why a person acts or reacts in a certain way and then they try to identify if there are other factors that may produce the behavior (e.g., something that happens before or after a behavior). Using experimental designs, psychologists establish theories which will help explain the same behavior in different situations and contexts.

Predict

The third goal of psychology is to predict what behavior will come next, how a person will behave or when will the behavior happen in the future. Predicting behavior is hard, unless the behavior has already been studied which is why describing and explaining behavior must happen first. A psychologist may be able to predict a behavior by looking for a pattern using past instances or examples of that behavior. Predicting behaviors is essential for psychologists if they want to change or modify harmful or dysfunctional behaviors or to promote or encourage positive or prosocial behaviors among individuals.

Control

Finally, and perhaps most importantly, psychology strives to change, influence, or control behavior to make positive and lasting changes in people’s lives. It is important to note that if a psychologist tries to influence, shape, modify or control someone’s behavior without asking permission or getting consent it is considered unethical. As noted earlier, the ultimate goal of psychology is to benefit individuals and society but we do this by respecting the rights of others. Psychology has been described as a “hub science” which means that medicine tends to draw upon psychological research mainly through the fields of neurology and psychiatry. Social sciences commonly draw directly from sub-disciplines within psychology like social psychology and developmental psychology. The field of psychology is about understanding and solving problems in several areas of human activity and as a discipline psychology ultimately aims to benefit society.