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It’s time to look forward. Because, traditionally, the 911 has always had an eye to the future. Our own engineering tradition is evident from the ‘Dr. Ing.’ in our company name. Also from our racing victories, now totalling more than 30,000. Not only more feats of heroism, but responsibility for the future of the sports car and for the environment. Then there is the 911’s reputation as an iconic sports car. However, this reputation means nothing unless we continue to breathe new life into old ideas. For us, heritage and future are inseparably linked. Of course, we could simply have made a capable sports car, but this wouldn’t have been a Porsche, and certainly not a 911.
Our identity is the 911. This is also, and especially, true in the 21st century. Instantly recognisable and originally engineered for the racetrack, it continues to stir the emotions today, just as it did in 1963. Yet, is that enough to move forward? Above all, is it enough for you? Don’t we need to break the stranglehold of tradition once in a while before it one day stifles innovation altogether? We believe that the answer is ‘yes’. This is our approach to the preservation of tradition. It is precisely how we respond to the passion for the sports car and do justice to the 911 legend – and always with tomorrow in mind.
We have achieved this with a future oriented design, with engines that consume comparatively little but deliver a considerable amount of power, with efficiency-enhancing technologies such as auto start/stop, thermal management and electrical system recuperation, with intelligent lightweight construction, with an innovative hood concept on the Cabriolet models, with Porsche Traction Management (PTM) active all-wheel drive, and with an interior that combines sophisticated ergonomics and sporty comfort. All of that is what defines us. In short, it is the way in which we combine tradition and innovation, performance and everyday practicality, form and function. For us, these are not contradictions, but our motivation. We are referring to Intelligent Performance. Our identity can be accurately described by many words. And three digits. The 911. Porsche Identity.
Every child recognises a 911, but can its identity be described in words? It can, by looking more closely at the use of form, proportions and contours. The roof line tapers down into the rear. The wings are higher than the front lid and, at the rear, they add muscle.
They give the 911 its distinctive expression and leave you in no doubt as to its temperament. The overall appearance is low, wide and sleek. Typically 911. So, is everything just the same as it has been since 1963? Yes, and no. After all, only those who change will remain true to themselves. Our designers and engineers speak guardedly about the 911 evolution. This evolution is always motivated by the principle that any innovations should be functional and perfectly compatible. The result is a harmonious overall concept that makes the 911 a sports car fit for the 21st century. Indeed, the Porsche 911 Carrera has already won the prestigious ‘Red Dot Design Award’ for its unique, functional and emotive design. To show you what we mean, we should start by taking a look at the car’s exterior.
Its long wheelbase helps to provide a high level of driving stability and excellent cornering dynamics. Overhangs are short at the front and rear, giving the 911 a compact and agile look. The sporty overall impression is emphasised by the low roof line and by the wide track at the front. On the 911 Carrera all-wheel-drive models, the body is 44 mm wider at the rear. The resulting benefits include increased traction and agility. The silhouette is therefore typically 911 and typical in terms of its development, which will now be described in more detail.
