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The dream of the sports car.
A big dream has to be fought for. And so does a bold vision. The next victory? Rarely does it simply fall into our lap. Often, there are innate factors we must compete against first: resistance, conventions and rigid patterns of thinking. Whatever we put our heart and soul into, nothing is achieved without passion, grit and determination. Ferry Porsche gave everything for the sports car of his dreams. His dream came true. Not because he hesitated, dwelled or got lucky, but because he went that extra mile.
This attitude is in every Porsche that we’ve created since 1948. It’s there in the smallest part and in every race we’ve won. It’s also found in every idea. That’s because our engineers are not satisfied with 100 %. It’s because they give their all. For that one crucial percentage point more. For the one second that means the difference between triumph and despair. For the ‘Dr. Ing.’ in our company name and for the chance to stir the passion for the sports car time and time again.
To us, it’s never been about extra horsepower alone, but about more ideas per hp. It’s about engines that are more efficient, not bigger. It’s about a design that follows principles, not trends. It’s about sports cars that can be driven day in, day out. It’s only when all these things come together that we can talk of Intelligent Performance – the core of the Porsche brand, and of its future. This is what we are fighting for. Just as we did on day one. We are fighting for a dream that will forever be in our heart.
Founding a company. Not simply continuing down the chosen path, but forever reinventing oneself along the way. Doing things differently from others. All this takes courage. Courage that breaks with conventions, draws a clear line, and creates the future. In Los Angeles, London, Berlin, Singapore – and in Zuffenhausen. Without courage, nothing would be different from yesterday. Porsche would not be Porsche. And you would not be you.
A few years ago, everything to do with the saloon suddenly changed. Large, cumbersome and thickly padded instantly seemed outmoded qualities. On the road, something happened – something rather fast and dynamic: a sports car came along. A sports car with four seats, an unmistakable silhouette and performance figures normally associated only with a Porsche. The Panamera. It changed everything. For drivers of saloons first and foremost. Sporting spirit – in business and in personal life – found its automotive counterpart. The courage to perform found a matching performer.
Now the change continues. Forwards. On the road, something is happening again. For sporty drivers – and their sporty companions – our engineers and designers have created the next Panamera. With the courage of a new generation. The new Panamera. Courage changes everything.
Our engineers have demonstrated their courage with the Panamera concept. By continually re-evaluating and reinventing. By reconciling apparent contradictions: performance and comfort, dynamics and efficiency, career and family. And by forever remaining true to our roots, with shared traits like the ignition lock on the left and the rev counter in the middle – in short: typical Porsche DNA. The result? Singularity. Of the Porsche kind. The new generation of the Panamera sees two models lining up on the grid: the Panamera 4S with a 2.9-litre twinturbo V6 engine offering 324 kW (440 hp) and the Panamera Turbo with a 4.0-litre twin-turbo V8 engine producing 404 kW (550 hp).
